Children Need Space in Popular Media


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Children look up to anyone to get guidance. The Guidance can Be positive or negative

Marching for Peace

Marching for Peace

Switch on your radio, Television or log in to the popular Facebook, all you will hear, see or read is about adults. Unless there is a catastrophe(God forbid), teacher’s strike or famine in Northern Kenya, children are seldom talked about in media. Yes children don’t make news but we can make them do. It doesn’t have to be an issue of child abuse or rights denial that will prompt us to bring children into news. My little sister and brother in class three are entitled to be part of the daily occurrences in the popular mass media.
Going by the stiff competition in programing amongst the major media houses, the country runs a risk of neglecting a fundamental foundation block in the structure of this country’s future. Scraping off of the so called ‘Children Shows’ especially on our televisions is a clear indicator. But some questions we need to ask ourselves before we roundly criticize this move are; Are cartoon shows really relevant for our children? Do these programs meet and advance the core roles of mass media i.e. to inform, educate and entertain?
Congratulations to the major circulation newspapers for maintaining Children magazines/Pull outs in such times. Going through the weekend and some weekdays editions you are likely to bump into a children’s pull out. This is appreciable to some extent. But the space allocated to them is still wanting. The business pages don’t miss in every daily.
With the TV programming it is observed that out of 24 hours of broadcast a day, 7 days a week, averagely only 30 minutes are set aside for an interactive children show. Most of these shows are screened on either Fridays afternoons or Saturdays mornings. If one of the countrywide television station decided to a children interactive show in the evenings of weekdays between 8-9 pm, then that station is likely climb higher height both in viewership and revenue of course. The main shortcomings in the TV programing of children oriented programs are timing, frequency and relevance.
With timing, do we wait for weekends only to watch a recorded program? What about the family reunion times in the evenings? Frequency comes in with the issue of how many or variety of shows tailored for children do we have?

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7 responses to “Children Need Space in Popular Media

  1. ITS ABSOLUTELY TRUE THAT CHILDREN TEND TO RENDERED LESS OR NO EAR IN THE MEDIA INDUSTRY UNLESS WHEN THEN DO EXTRAORDINARY THINK. IT IS BY LOGIC WE INCLUSIVELY HAVE THEM ACTIVELY FEED THE MEDIA PLATFORMS AS OTHERS DO

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  2. ITS ABSOLUTELY TRUE THAT CHILDREN TEND TO BE RENDERED LESS OR NO EAR IN THE MEDIA INDUSTRY UNLESS WHEN THEY DO EXTRAORDINARY THINGS. IT IS BY LOGIC WE INCLUSIVELY HAVE THEM ACTIVELY FEED THE MEDIA PLATFORMS AS OTHERS DO

    Liked by 1 person

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